Branding and Asian Values
Last Updated (Tuesday, 30 November 1999 00:00)
Wednesday, 03 June 2009 02:39
While I have not been to China and may be completely off here in making the comparison - I remember being fascinated during my stay in Japan that an individual's personal signature was really meaningless. At least it was not respected as a mark of unique identity as we do in the west. Instead when the Japanese do business they stamp their name with an "inkan" stamp that is carved by a professional inkan maker and acts as your unique identity on paper. After reading this blog post I'm curious about your ideas as to how the "inkan" culture translates into the importance of branding in Asian cultures. Do you think there is a relationship?
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